Joyalukkas, excelled in CSR activities carried the privilege to share the good practice-“My0.50”among the corporate world. Joyalukkas Group received the memento in appreciation to the support extended as an official sponsor of the programme and addressed our strategic insights to the future.

 “My 0.50” is a voluntary micro project undertaken by all the employees of Joyalukkas jewellery as a part of its CSR activities .This project was initiated in March 2007 ,and as a part of the strong belief that, together, we ought to give back to society what we can. The unique feature of this project is that it involves each and every member of the Joyalukkas family. The company’s staff voluntarily support the “ My0.50” project by a daily contribution of only 0.50 fils of their salary to the fund. This operation is deployed by an automatic deduction of the total monthly amount from the salary of the employees. In addition, the Top Management adds an equal amount from their personal funds in to the “My 0.50” Fund. It is fairly easy to succumb to the habit of doing a good deed once and then forgetting about sustaining it. Therefore, to walk the talk in a sustained manner, such thoughts need to be followed up and put on to a conveyor belt for self propelled action. A mechanism has been developed by simply depositing the contributions of the staff into a separate bank account and entering the details of the same in to the software.

CSR at Joyalukkas is a two – pronged activity arising from the Joyalukas foundation, the Blood Donors Forum and “My0.50”. We believe that God and Man are equal partners in life. God always does his bit and we need to do ours. The box of God’s 0.50 is always full. Therefore at Joyalukkas , we decided to do our bit towards filling the box of our.50.

The funds raised this way have been used for various social causes across the world such as medical treatment assistance to patients such as those suffering from AIDS ,cancer, renal failure etc, jail rehabilitation, family help ,air ticket to the needy ,special needs care ,education, home building ,old age home care amnesty help, disaster help, marriage help, beyond orphanage, cloth distribution scheme ,sanitation scheme in rural area, self employment aid ,health awareness campaign, monthly care scheme, child care scheme,etc.

All the help extended through the “My0.50” project is without any discrimination whatsoever, irrespective of caste, creed, age, gender, nationality, religion etc.If you are interested in My 50, please write to:  my50@joyalukkas.com