Jun 23, 2014
Joyalukkas - 5 times Superbrand & Brand of the Year 2014
Joyalukkas has been recognised as Superbrand for the 5th time in a row and it was also adjudged ‘Brand of the Year’ by the esteemed Superbrand body at this years award ceremony. Joyalukkas has received this recognition and status 5 years in a row starting the year 2010.
The announcement was made at the prestigious Superbrands Tribute Event, a high profile, premier marketing occasion attended by the media and peers alike. The awards were accepted by Mr. John Paul Joy Alukkas, Executive Director on behalf of the Joyalukkas Group. The brand will also once again be featured in the 2015 edition of the Superbrands UAE book.
The Superbrands organisation is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history, achievements and acceptance of each of the brands.
“Being recognised as a Superbrand for 5 years in a row plus being judged ‘Brand of the Year’ means a lot to us. Sincere thanks to the honourable judges, the esteemed Superbrand body and our valuable customers. We are thrilled to be bestowed with this double honour and pledge to relentlessly purse our single minded objective of being the ‘world’s favourite jeweller” said Mr. Joy Alukkas, Chairman & M.D., Joyalukkas Group.
Mr. John Paul Joy Alukkas, Executive Director of Joyalukkas Group said “Being a Superbrand for the 5th time and being judged ‘Brand of the Year’ is a big motivation for myself and the Joyalukkas team to continue our pursuit of delighting our valuable customers at all times with the best in choice, convenience, value, designs and service. A Big thanks to the judges, the Superbrand body and our precious customers for pushing us to strive harder and greater to be the best brand in jewellery.”