• Dec 11, 2014

    Joyalukkas collaborates with Dubai Gold and Jewellery Group to create the world's longest chain.

    The Joyalukkas Jewellery Factory is buzzing with excitement as craftsmen are rigorously working on the 'Dubai Celebra-tion Chain'; a historic creation that captures the dynamic and ambitious spirit of Dubai and specifically commemorates the 20th edition of the Dubai Shopping Festival. The final gold chain will be 5 km long and weigh approximately 180 kgs. It is being completely handmade by trained Joyalukkas crafts-men who are taking painstaking effort to create the master-piece. Joyalukkas has assigned more than 100 specialised craftsmen on the project and all of them are delighted to get an opportunity to work on the historic creation. 
    "It's an honour to create a piece of history for Incredible Dubai! This is a land which does not have 'impossible' in its dictionary and the 'Dubai Celebration Chain' is a salute to this spirit and a commemoration of the fantastic journey of the Dubai Shopping Festival'. The shopping festival has captured the hearts of residents and millions of tourists for 19 years and the 20th edition promises to be bigger and better. We are proud to be a part of this mammoth initiative and thank the rulers of Dubai, Dubai Festival & Retail Establishment and the Dubai Gold & Jewellery Group for making us a part of this wonderful salutation," said Joy Alukkas, Chairman & MD, Joyalukkas Group. 
    The historic piece, post comple-tion, will be cut and sold as bracelets and chains so that residents and tourists get a chance to own a piece of history. With every purchase they will also get an opportunity to win 100 kg gold and 40 ct diamonds during the DSF period. The pre-booking offer to consumers of the 'Dubai Celebration Chain' is scheduled to commence early next week. The historic chain on completion will be displayed at a public place for certification by the 'Guinness World Records' and for the people to view. 
    P.R. Baby, Head of Production at the Joyalukkas Jewellery factory said "This would have been, under normal circumstance, a tiring job. However, since this is a salute to Dubai's spirit and a commemoration to DSF, we all are extremely excited to get the opportunity to work on this and we don't mind the effort." 
    The 22-carat record breaking, 5-km long handmade gold chain has been aptly branded as 'Dubai Celebration Chain', to compliment the DSF theme: 20th Anniversary — A Journey of Celebrations.
    "Dubai is the City of Gold and the jewellery destination of the world. We feel extremely privileged to contribute to an initiative that will help reinforce this status,' said John Paul Joy Alukkas, Executive Director, Joyalukkas Group.