Earrings 
Pendants 
Rings 
Bangles & Bracelets 
Jewellery Sets 
Mangalsutras 
Necklaces 
For Him
For Her
Kids
Earrings
Pendants
Rings
Nosepins
Bangles & Bracelets
Necklaces
For Him
For Her
Jewellery Sets
Chains
Mangalsutras
Jewellery Sets
For Her
Kids
JOYALUKKAS
LEGACY
Under the visionary leadership of Joy Alukkas, the world’s favourite jeweller has grown into a global powerhouse with 190+ showrooms across 13 countries. Trusted by customers from over 100 nationalities, who strongly consider Joyalukkas as their favourite destination for jewellery shopping.
11 Million
Customers
& Counting
190+
Showrooms
13
Countries
10,000+
Committed Employees
OUR
STORY
The Joyalukkas Group has rapidly expanded its foothold across the globe since its inception in 1987. Today, Joyalukkas is a trusted brand in the UAE, Oman, Qatar, Bahrain, Kuwait, KSA, Singapore, Malaysia, the UK, the USA, Australia and India. The brand continues to expand its presence in more countries worldwide, fulfilling its vision of Ornamenting the World.
a glittering
success story
1956 - 1986
THE BEGINNING
Alukka Joseph Varghese establishes a jewellery brand in Thrissur, Kerala, India - one that flourishes over time to become a globally renowned name in fine jewellery.
1987-2000
THE GULF CHAPTER
Alukkas Jewellery expands its presence in the UAE and the Gulf region, tapping into the market’s immense potential.
2001-2004
ERA OF EXPANSION
As the Alukkas brothers restructure the business, Joy Alukkas continues to lead the Gulf operations, while driving expansion across India.
2005-2026
NEW BRAND. GLOBAL DREAMS
After leaving a lasting legacy in India and the Gulf, Joy Alukkas sets sights on the world - introducing a new brand name and identity for global expansion.
OUR ACHIEVEMENTS
INDIA’S FIRST
The first jewellery retailer to be awarded both, the prestigious ISO 9001:2008 and 14001:2004 certifications
DUBAI QUALITY AWARD
Awarded the Dubai Quality Awards Certification by H. H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai
NATIONAL JEWELRY AWARDS
The only jeweller to have been awarded the Superbrand status in the UAE for 8 consecutive years, from 2010 onwards
DESIGN AWARDS
Conferred with the honor of Retailer of the Year, 2005 Middle East
Vision
to ornament the world
our
mission
To enrich lives everywhere by offering exquisite jewellery and lifestyle solutions, backed by unparalleled artisanship, innovation and value. We are committed to globally recognised standards, ensuring exceptional quality and ethical practices, while creating a thriving value-chain for our associates.
"It is with immense pleasure that I welcome you to the online home of Joyalukkas jewellery"
- Joy Alukkas, Chairman
Our
Leaders speak
Chairman
Joy alukkas
Joyalukkas has grown into a trusted name across 13 countries, a journey inspired by my father’s vision and the strong values I have inherited from him. This success is made possible by you, our valued customers and we remain dedicated to making every shopping experience truly joyful.
To serve you better, we have enhanced our online store - making it simple, convenient, fast and secure, while offering the finest jewellery designs sourced from around the world. Our commitment to quality remains unwavering, ensuring that every piece reflects our promise of excellence.
I personally invite you to explore our collections and enjoy a seamless shopping experience. Your feedback is always welcome, as it helps us continuously improve and serve you better.
Warm regards,
Joy Alukkas
Chief Executive Officer
John Paul Alukkas
John Paul Alukkas is a seasoned business leader and the Chief Executive Officer (CEO) of Joyalukkas Jewellery – International Operations. He is an alumnus of Harvard Business School and has also earned a diploma from the prestigious International Gemological Institute, further strengthening his strategic and global business acumen.
With over 19 years of deep, hands-on experience in marketing, branding, and strategic planning, John Paul Alukkas has played a pivotal role in expanding the Joyalukkas brand internationally. His forward-thinking marketing strategies, paired with a strong understanding of customer behavior and regional market nuances, have been instrumental in building the brand’s reputation and reach across global markets.
Since joining the family business in 2007, he has held key leadership roles and currently heads its international operations. Under his leadership, Joyalukkas has seen significant expansion across the Middle East, the USA, the UK, Singapore, Malaysia, and Australia, earning industry recognition for excellence in customer service, retail innovation, and brand equity.
As the Chief Executive Officer (CEO) of Joyalukkas International Operations, Mr. John Paul Alukkas continues to provide visionary leadership, strategic direction, and operational oversight, driving long-term value creation and sustainable global growth.
