CONSUMER FRIENDLY AWARD-2022 : Dubai - 29th March 2022

The world-renowned jeweler, Joyalukkas, added yet another gleaming accolade to its collection at the prestigious Dubai Business Excellence Scheme's Business Excellence Awards, hosted by the esteemed Department of Economy and Tourism in Dubai. In a moment of great pride and honor, Joyalukkas was bestowed with the highly coveted 'Best Service Performance Brand Award 2022' in the Fashion Retail Sector. This remarkable achievement marks a series of wins for Joyalukkas, as the brand has been consistently recognized under the Dubai Business Excellence Scheme in the past.

"We are absolutely delighted to be recognized as the best service performance brand, as it is a testament to our commitment to meeting and exceeding customer expectations and needs," said John Paul Alukkas (the CEO – International Operations, Joyalukkas Group). The brand expressed deep gratitude to the Dubai Economy & Tourism for this recognition and vowed to continue providing unparalleled service to its customers at all times.

John Paul Alukkas further highlighted Joyalukkas' unwavering dedication to continuous improvement and innovation. He emphasized the brand's efforts to stay one step ahead in terms of services and features, ensuring a memorable shopping experience for every patron. The brand's approach involves rigorous evaluation of all showrooms on a quarterly basis.

"Our relentless pursuit of excellence involves a comprehensive assessment of each showroom's performance, including aspects such as outlet appearance, customer comfort and safety, adherence to policies and criteria, and more. Our employees are integral to this process, as they are evaluated on service delivery, cashier observations, accessibility, and various other parameters," John Paul Alukkas explained.

Joyalukkas takes immense pride in its outstanding performance throughout 2021 and is firmly committed to scaling even greater heights in the years to come. The brand's dedication to self-assessment and improvement has been key to maintaining its esteemed reputation as the world's favorite jeweler.

As Joyalukkas continues to shine as a beacon of excellence in the industry, it remains devoted to providing exceptional products and unparalleled service, ensuring that every customer's journey with Joyalukkas is a truly delightful one.