SUPERBRANDS AWARD, 2011

The much-anticipated announcement was made at the esteemed Superbrands Tribute Event, where leading brands are celebrated for their commitment to branding excellence. Joyalukkas’ sterling reputation and unwavering dedication to creating an enduring brand image have secured its place among the elite Superbrands in the region. The 2011 Superbrand award was proudly accepted by Mr. Joy Alukkas, the visionary Chairman and Mr. John Paul Alukkas, the dynamic Executive Director of the Joyalukkas Group. Together, they have propelled the brand to new heights of success and recognition.

This remarkable achievement ensures Joyalukkas will be prominently featured in the prestigious ‘Superbrands UAE’ book, an authoritative publication that chronicles the history and accomplishments of each recognised brand. Being included in this exclusive collection is a testament to Joyalukkas’ dedication to providing unmatched quality and service to its valued customers.

The Superbrands organisation is globally esteemed as an independent authority and arbiter of branding excellence. It prides itself on honouring brands that have demonstrated outstanding performance and made significant impacts in their respective industries. Only those brands that meet the stringent standards set by the esteemed Superbrands Council earn the privilege of being included in the revered ‘Superbrands UAE’ book.

Reflecting on this significant milestone, Mr. Joy Alukkas expressed his gratitude, saying, “Receiving the Superbrand status two years in a row is a tremendous honour. This recognition validates all our relentless efforts to delight our customers and establish Joyalukkas as a preeminent brand in the jewellery world.” He further added, “I extend my heartfelt appreciation to our esteemed customers for their unwavering loyalty and support. This award is a tribute to their trust in us. I also dedicate this achievement to the hardworking and dedicated Joyalukkas team, whose relentless pursuit of excellence has made this success possible.”

As Joyalukkas celebrates this outstanding achievement, it reaffirms its commitment to delivering extraordinary jewellery and exceptional experiences to customers worldwide. The brand's consistent recognition as a Superbrand stands as a testament to its unwavering dedication to perfection and customer satisfaction.