SUPERBRANDS AWARD, 2014

In a radiant celebration of excellence, Joyalukkas Group has been honoured with the prestigious Superbrands recognition for the fifth consecutive year. The glittering ceremony saw Joyalukkas crowned as the ‘Brand of the Year’ by the esteemed Superbrands body.

Mr. Joy Alukkas, Chairman and Managing Director of Joyalukkas Group, expressed his elation, saying, “Being recognised as a Superbrand for five years in a row, along with winning the coveted 'Brand of the Year' title, holds a special place in our hearts. This double honour fuels our passion to relentlessly pursue our goal of becoming the ‘world's favourite jeweller’.”

The announcement was made at the prestigious Superbrands Tribute Event in Dubai, a high-profile occasion attended by renowned media personalities and industry peers. The Superbrands award was gracefully accepted by Executive Director Mr. John Paul Alukkas on behalf of Joyalukkas Group.

This accolade secures Joyalukkas' prominent feature in the forthcoming 2015 edition of the esteemed Superbrands UAE book. The Superbrands organisation, recognised globally as an independent authority on branding excellence, is dedicated to honouring exceptional brands and fostering the discipline of branding.

From its humble beginnings with a single jewellery showroom, Joyalukkas has transformed into a multi-billion-dollar global conglomerate within two decades, boasting an impressive network of 95 jewellery showrooms worldwide. The brand's innovative schemes and distinctive offerings have revolutionised the jewellery retail industry, making Joyalukkas a household name and changing the world's perception of jewellery.

Operating across 10 countries, Joyalukkas enjoys a loyal customer base of over 10 million patrons. The brand's diversified interests span jewellery, fashion and silks, money exchange, luxury air charter, malls and realty. Joyalukkas' jewellery business stands as one of the most awarded and recognised jewellery retail chains in the industry.

The Superbrands Council sets high standards of recognition and only brands that achieve this exceptional level of excellence are included in the prestigious Superbrands UAE book. The book traces the history, achievements and acceptance of each brand, adding to Joyalukkas' legacy in the realm of branding.

This accolade is a testament to Joyalukkas' unwavering commitment to providing exceptional products and services to its esteemed customers worldwide. With a vision of continued growth and innovation, Joyalukkas remains devoted to setting new benchmarks in jewellery retail, captivating the hearts of millions across the globe.